You can't predict the future but you can design it.
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Your Journey Begins Here
The future runs in all directions. How will you choose which way to go? We provide the compass points to navigate your organization to its preferred future. Start your journey with our latest articles. Go to our resource center where you can search our archives, ask us a question. Look over our products and services, including a kit of tools that will help you manage your world better. Learn about who we are, what we do and who we've helped. Learn about our for-profit association incubation division. Let the adventure begin.  DEFINING THE FUTURE©" Bruce Butterfield, CAE, APR, President, The Forbes Group -- This is a chapter from the American Society of Association Executives new book Professional Practices in Association Management released in 2007. It is no news that the world of associations is on the cusp of fundamental change. The unanswered question is what to do about it. This change is being driven by globalization; the creation of modular relationships that supersede industry and professional boundaries; the technology of connection that permits wide and instantaneous sharing of information and knowledge; and the entrance of the Millennial generation, the most collaborative generation in human history, into the workforce. Read the Article.
Recent Articles:
Parsing the Association
Bruce Butterfield, CAE, APR President
The Forbes Group
Associations need to rethink product and service pricing has members become more demanding of value. Why not allow...
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Simplified Planning for Complex Times
Bruce Butterfield, CAE, APR, The Forbes Group
Phil Duvic, EVP, Architectural Woodwork Institute
Strategic planning is essential for any organization, but it doesn't have to be boring and unproductive. Preferred...
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Keeping Your Head
Bruce Butterfield, CAE, APR, President
The Forbes Group
Keeping a cool head in scary times isn't easy, but it's essential. Here are some tips for moving beyond survival to...
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Self Forming Groups -- Association Threat or Opportunity
Bruce Butterfield, CAE, APR, President
The Forbes Group
The buzz in the association world is all about social networks. But groups are forming physically and virtually to...
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